About Toks Dada

Toks Dada is a Classical Music Programmer, Curator & Producer, and Head of Classical Music at Southbank Centre since December 2020.

From 2015 to 2020, Toks worked on the classical music programme at Town Hall Symphony Hall, Birmingham, most recently serving as the Classical Programme Manager. Committed to engaging new audiences with classical music, Toks is Guest Curator for the 2021 edition of Wonderfeel – the Netherlands’ biggest outdoor classical music festival. Toks is also a Board Director at Welsh National Opera, an Advisor at PRS for Music Foundation, and a Fellow of the International Society for the Performing Arts.

In 2010 Toks founded the music commissioning and producing company Sinfonia Newydd in Wales, providing a platform for established and emerging professional composers. Toks continued to utilise his instinct for collaborative working whilst leading Symphony Hall’s Inside Out Festival 2017 and 2018 – a free festival of ‘unexpected sounds in unexpected spaces’. Toks has also been a Board Director of Sinfonia Cymru (where he contributed towards the development of Sinfonia Cymru Curate – Sinfonia Cymru’s Youth Board and creative hub of young musicians and arts entrepreneurs), Chair of REPCo (an enterprise initiative for students running their own arts projects based at the Royal Welsh College of Music & Drama), and a participant on the Association of British OrchestrasFind Your Way programme for senior and emerging leaders.

As an advocate for change, Toks has championed new approaches for the classical music industry including attracting new audiences and engaging young people. Most notably Toks has presented at the International Society for the Performing Arts Congress and the Association of British Orchestras Conference, and written articles for Classical Music Magazine and BBC Proms Guide.

Toks holds a Masters in Arts Management and Bachelor of Music degree from the Royal Welsh College of Music & Drama, and in July 2020 was appointed an Honorary Associate of the College.